A.Etling Photography

A.Etling Photography Professional Photographer in NYC, specializing in food, portraits, and editorial photography. Availa

Mushrooms are magical! And they're proof that any dish can be deliciously veganized. These are the Trumpet Mushroom 'Cal...
05/04/2017

Mushrooms are magical! And they're proof that any dish can be deliciously veganized. These are the Trumpet Mushroom 'Calamari' that appear in the recently released "Blossom Cookbook", published by Avery Books & Penguin Random House and photographed by yours truly.
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Get your copy of The Blossom Cookbook today at your favorite book retailer! :)

This was one of the easiest dishes to photograph for The Blossom Cookbook - it's just so naturally gorgeous!•••••This is...
04/30/2017

This was one of the easiest dishes to photograph for The Blossom Cookbook - it's just so naturally gorgeous!
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This is the Autumn Tower, and the photo and recipe can be found in the recently released Blossom Cookbook, published by Avery Books, an imprint of Penguin Random House! Find it at your favorite book retailer! :)

Nothing is more elemental than fire, and nothing is more essential in a kitchen. It's even the term used in restaurant l...
04/29/2017

Nothing is more elemental than fire, and nothing is more essential in a kitchen. It's even the term used in restaurant lingo to tell the chefs to start cooking a dish - "fire!"
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This is another shot of mine that appears in The Blossom Cookbook, a vegan cookbook recently released by Avery Books & Penguin Random House, available for sale now! Pick up your copy soon at your favorite retailer. :)

Shooting a cookbook doesn't mean you only take food photos! For my work in the recently released Blossom Cookbook, I did...
04/28/2017

Shooting a cookbook doesn't mean you only take food photos! For my work in the recently released Blossom Cookbook, I did a ton of kitchen photography, interiors, and even portraits.
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You might not expect "action" shots in a cookbook, but this was one of my favorites; a busy NYC restaurant kitchen is ALWAYS in motion and I wanted to capture that frenetic but choreographed movement.
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Get your copy of The Blossom Cookbook at your favorite retailer!

Shooting a cookbook doesn't mean you only take food photos! For my work in the recently released Blossom Cookbook, I did...
04/28/2017

Shooting a cookbook doesn't mean you only take food photos! For my work in the recently released Blossom Cookbook, I did a ton of kitchen photography, interiors, and even portraits.
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This is one of my favorite kitchen shots in the book, capturing the hard-working pans used day-in-day-out at a busy NYC restaurant. I just fell in love with those textures! Get your copy of The Blossom Cookbook at your favorite retailer!

Thought I'd switch it up with something sweet - a hearty stack of Quinoa Flour Pancakes, vegan (of course) and full of h...
04/26/2017

Thought I'd switch it up with something sweet - a hearty stack of Quinoa Flour Pancakes, vegan (of course) and full of healthy proteins, paired perfectly with fresh fruit and a drizzle of Grade A maple syrup.
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This is another shot of mine that appears in the recently released "The Blossom Cookbook", published by Avery Books, an imprint of Penguin Random House - get your copy today!

I'd like to announce the joyful completion of a massive project that I started working on nearly two and half years ago:...
04/26/2017

I'd like to announce the joyful completion of a massive project that I started working on nearly two and half years ago: consulting for and photographing The Blossom Cookbook for Blossom Restaurants here in NYC! We were unbelievably lucky to find a publishing partner in no less than Penguin Random House, one of the largest publishers in the world.

Over the next two years, we meticulously planned, designed recipes, tested recipes (and tested, and re-tested recipes), wrote the accompanying headers and story, and I photographed every single dish. It's been exhausting and stressful, but also incredibly gratifying to see my photos and work begin to coalesce into a physical book. I'm very proud of the end result (as well as the fact that it's an entirely cookbook), and as of April 25th, 2017, it is finally available to the public, available to be ordered at your favorite retailer! I'm credited as both the photographer and an author, and I'd love for you to see what we've created!

I'm so grateful to our literary team at Avery and Penguin Random House, our literary agent, and my co-authors for the opportunity.

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