Jule Tones

Jule Tones is a creative platform by Julia Guignard, a Freelance Photographer & Content Creator

03/19/2026

🥥🥑🥭 Menu refresh shot for Shaka Kitchen in Morristown, NJ

03/18/2026

A midtown gem 🗽

A fun series of photos shot for Merrion Row Hotel a while back.

If you’re looking for a cozy brunch spot, a quick drink before a show, or a little staycation in the city, look no further.

And let me tell you, they know how to pour a Guinness 🍻

01/30/2026

Being the designer of your world doesn’t mean ignoring trends or moving slowly.

It means building visuals with enough intention that you can respond, adapt, and reuse without starting from scratch every time.

That’s how content stops feeling reactive and starts feeling like an asset.

I work across two lanes, with one shared goal:

visuals that work harder for the people and brands behind them.

📸 Brand photography for CPG brands and businesses

👉 Campaign, product, food, beverage, and digital assets built to live across social, web, e-commerce, retail, and print.

📸 Lifestyle photography for founders, individuals, couples, and businesses

👉 People in their work, their spaces, and their moments. Honest, elevated, and lived-in.

Different use cases.
Same intention.

Content that gives you options, not stress.

If this sounds like what you’re building, I’m currently booking select projects for February and March.

Send me a DM and let’s connect 👋📲

04/15/2025

If these don’t make you crave gelato, we can’t be friends 🤤

03/27/2025

Had to give the Studio Ghibli trend a shot with all the fun Portugal content from last summer! 🥹 Counting down the days to June! ✈️

ICYMI —last May I took my first trip to Lisbon for my 30th which led to a second trip in December. But in May, a bunch of my friends joined me throughout the trip and made it the best few weeks ever. The memories made with these incredible humans will stick with me through the years 🥹💛

03/19/2025

Can I share a secret? This background isn’t what you think it is. 👀

We used the hotel’s entrance curtain for this shot. It wasn’t pre-planned, but sometimes the best shots come from quick thinking and great lighting.

This one came together with just a single off-camera flash + a softbox. The softbox is what gives those slightly blurred shadow edges, keeping the look bold but not too harsh. Without it, the contrast would be much sharper.

I think most of my favorite photographs have ended up being the spontaneous ones.

Would you have guessed this was shot with just one light? 👇

02/18/2025

I remember exactly what it was like to take on this project—exciting, but also a little overwhelming. My bosses trusted me to concept, style, and shoot an entire national campaign for VC. My first time leading a project of this scale, and I wanted to get it right.

I researched lighting techniques, tested materials, sourced and built every background by hand. Every detail—from the textures to the ingredients—had to feel intentional. I had an incredible team to help bring it to life, but the vision and ex*****on were on me.

And then I saw the final images out in the world—on kiosks, golf carts, and displays across the country. That moment shifted something for me. This was the kind of work I loved. The process, the creative problem-solving, the ability to tell a story through visuals. It would take a few more years before I worked for myself, but this project was proof that I could.

If you’re in the middle of a project that feels big, maybe even a little intimidating—lean in. You’re building the skills, the confidence, and the vision for what comes next. Keep going. 🚀

02/13/2025

Slide to see the love story unfold… ❤️📸

Valentine’s Day content doesn’t have to be cliché—it just needs to connect. And what better way to do that than with a visual love letter to color, composition, and creativity?

This shoot was a playful experiment in tone and mood—same setup, two different vibes. One leans into the pink, punchy, pop-art energy, while the other feels a bit more classic and romantic. A small shift in hue, but a big shift in feeling.

🎯 Takeaway for your brand? Your visuals tell a story before your words even have a chance. Color grading, lighting, and styling can shift how your audience perceives your brand and content.

💡 If you’re feeling stuck on your content this Valentine’s season (or any season), start with a mood. What’s the feeling you want to create? What colors, textures, or compositions can help get you there?

Drop a 💖 or ❤️ below—are you Team Bold & Playful or Team Classic Romance? Let’s talk visuals!

02/06/2025

✨ Food photography isn’t just about making food look good—it’s about creating a mood, a story, and a visual experience that makes you feel something.

For this shoot, every choice was intentional:

🎨 Color & branding – The bright, playful colors weren’t just for aesthetics; they were inspired by the brand’s roots in Hawaii—sunny, vibrant, and full of energy. We brought in tones that felt true to their story.

📸 Composition & layers – We played with foreground elements, selective focus, and negative space to create depth and movement.

🤝 Collaboration – Working with clients isn’t just about capturing their product—it’s about translating their brand identity into visuals that feel authentic.

Photography is part art, part problem-solving, and part teamwork. And when all those pieces come together? That’s when the magic happens.

What’s one detail in branding or photography you’ve started noticing more lately? 🤔

10/11/2024

Big fall vibes 🍁🍂

Address

New York, NY

Website

http://juletonesblog.com/

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