Merit/Andrew

Merit/Andrew We are a creative production studio crafting stories, campaigns, and experiences. We are a creative content studio.

08/12/2026

The whole world in a headset. Every location on one wall. Two portals to go anywhere…in Newport Beach.

Production

07/16/2026

A 160-year-old family-owned Japanese brand. A spirit most Americans have never tasted. Here's how we launched it. 🥂

Nikaido makes shochu: wildly popular in Japan, almost unknown here, and constantly mistaken for Korean soju. They came to us to crack the U.S. market. Instead of selling the bottle and educating consumers about a new category, we flipped it. We built a cocktail.

The brief for Nikaido's brand bartender: keep it simple. Easy to make at home, easy for any bartender to nail.

Low ABV. Bright, refreshing flavor. A day drink built for brunch, and a fresh alternative to the Aperol Spritz and the mimosa.

Meet the TokyoSlide.

A full year of modular creative behind it for launch (paid media, digital, social): product, shot at , lifestyle across one day in LA and two in Palm Springs, A-unit shooting brand & digital content, a dedicated second-unit capturing social content, and stills being shot in tandem.

Check out our brand launch film and see how it all came together at TokyoSlide.com (link in profile).

What's your go-to brunch cocktail? 👇

Special thanks to the entire team, including: Reform Studio Byron Werner Mark Howlett, Rich Schaefer Mitchell Pictures, Emblem Public Relations

25 years for us. 250 for the country that made it possible. Quick math: we've been rocking for 10% of America's existenc...
07/04/2026

25 years for us. 250 for the country that made it possible. Quick math: we've been rocking for 10% of America's existence. Both have Founding Fathers and some really important documents that changed things. Pretty cool.

America's history isn't simple (ours isn't either!). But the idea behind it, "We the People," still is. Creativity. Innovation. Freedom. And opportunity for anyone willing to chase it.

Hot dogs. Muscle cars. Rock n' roll. Cheers to America, the people who make it, and those who protect it.

Grab a cold one. Blow off a Roman Candle. Hug your neighbor.

Happy Independence Day.

Built for the future of creative production.Introducing M/Ai — Merit/Andrew Innovation.We're not an AI company trying to...
06/26/2026

Built for the future of creative production.

Introducing M/Ai — Merit/Andrew Innovation.

We're not an AI company trying to learn the creative business. We're seasoned producers and storytellers who've added the most disruptive creative tools in a generation to an already formidable arsenal — 25 years of it. Including a micro virtual production ecosystem on our new MicroVP stage at The Lido Lot.

Smart. Efficient. Limitless. More creative options. Faster to market. Built to perform.

More than AI. This is how we work now.

→ meritandrew.com/mai

05/28/2026

We're live with The Lido Lot — our boutique LED production studio purpose-built for teams who want their content to flex with beautiful intention. One stage. Limitless worlds.

On May 1st, we made our official debut. We gathered our people and celebrated community, creativity, and craft. It was the perfect way to open the doors on something we've been building toward for a long time.

This is microVP — Micro-Virtual Production, dialed in and ready to deploy.

A big thank you to our launch sponsors (they're featured in the sizzle video so check it out!). And if you weren't able to join us, come see the space and get your mind rolling with the possibilities. Tours are open and bookings are live.

Let's make some magic in 2026!

04/09/2026

NEW LAUNCH ALERT

The TokyoSlide is here — and we made a cocktail How-To video to celebrate the launch.

Shot with an incredible crew bringing the vision to life:

Rich Schaefer + — the talent & energy
of Peilin Breller + Gabby Mitchell — the cocktail magic

Kanpai!

First shoot at The Lido Lot ✨We launched the TokyoSlide cocktail with a full content suite — hero video, stills, and a s...
04/08/2026

First shoot at The Lido Lot ✨

We launched the TokyoSlide cocktail with a full content suite — hero video, stills, and a slick "How To" with super cuts built for digital.

Rich Schaefer + Mitchell Pictures brought the talent and the energy. Peilin Breller of Edible Accomplished and Gabby Mitchell brought the cocktail to life. Real products. Real people. Virtual environments. Supercharged by AI.

On brand. Authentic. Efficient.

(Oh — and the craft services upstairs in the client lounge? Chef's kiss. 🍹)

04/01/2026

Happy April Fools' Day! Back in 2013, we won the internet — at least according to PC Magazine, who called Toshiba the winner of April Fools' Day that year. We introduced the Shibasphere gaming console, and let's just say not everyone in the building was in on the joke (our VP of Support was not amused). Those were the days when CE brands could break the internet with a good prank. Still holding out hope for "Trade Show: Vegas Edition" and "Organic Farming" someday... 👀

03/31/2026

We made history as the first outside crew to film the SLS rocket inside NASA's Michoud Assembly Facility. Our mission? To celebrate the incredible Boeing team behind it — the people who design it, build it, and pour their passion into every detail.

At the time we filmed, the rocket was being prepped for its journey to Stennis Space Center for testing — and our video would debut at the very event marking its departure from the facility. Nothing short of awe-inspiring.

Tomorrow, it launches and we'll be watching.

10+ years of Chuck Norris Movie Nights at Merit/Andrew. Watching the legend 86 everyone dumb enough to cross him. It's f...
03/23/2026

10+ years of Chuck Norris Movie Nights at Merit/Andrew. Watching the legend 86 everyone dumb enough to cross him. It's fitting that at 86, he 86'd himself out of this world and into one where he's surely delivering roundhouse kicks to anyone disrespecting the grounds beyond the pearly gates.
Sendoff is happening with Code of Silence on Wednesday May 6th at lidolot.com. Hot dog bar and PBR. Who's in?
RIP Chuck Norris — the silence is deafening. 🎬🤛🤠

Address

201 Shipyard Way, Ste B
Newport Beach, CA
90663

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

Telephone

+19497528500

Website

, ,

Alerts

Be the first to know and let us send you an email when Merit/Andrew posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Merit/Andrew:

Shortcuts

Share