06/10/2026
When the cookie is the ritual. ☕️🍪
Flavor reveals itself in simple, quality ingredients. As a director, my goal for the new Tate’s Bake Shop campaign was to give personality to the quiet moments surrounding the things we love to eat—focusing entirely on the sensory experience of a perfect afternoon break.
Rather than treating the product like a prop, we let the ingredients take center stage. Through macro photography and precise food styling, we leaned into the honest details: the rich swirl of coffee over ice, the golden texture, and that signature, crisp snap.
A massive thank you to the creative teams at Tate’s and Mondelez for trusting my directorial vision on this one.
credits below! 🎬👇
Client: |
Director: |
EP: Melissa Kosmaczewski
Line Producer + Editor: Nathan Beaman
DOP:
Gaffer: Adam Lukens
Key Grip: Stian Nilsen
Set Designer:
Food Stylist:
Makeup Artist: Walton Nunez
Talent: Cristina DeHart
