06/24/2025
đ Which of These Videos Was Actually Old?
Last week, I gave my second BNI feature presentation and ran a little experiment:
I showed 14 videos and asked everyone to guessâwas this made before or after August 2024? (That was the date of my first feature presentation.)
Hereâs the kicker:
đš 12 of the 14 videos were new.
đš But the guesses? Not even close.
Letâs talk numbers:
â
âTrident Poolsâ was shot in June 2024 (2 months before my first presentation)...
But 75% of people guessed it was new!
â âAAS Culture Shootâ was finished after August, but only 38% guessed correctly.
(I didnât edit that one myselfâmightâve made the difference.)
đŻ âMeals On Wheelsâ was one of my most meaningful projects, but 72% of the room guessed it was old.
đą Even videos shot partially on iPhoneâlike "Trident Pools," âDella eXpâ, âAAS Trainingâ, and âGraphixââoften fooled people into thinking they were professionally rigged.
What does this tell me as a videographer?
Itâs not about the gear.
Itâs not even about the age.
đ Itâs about perceptionâediting, pacing, and clarity.
Every time I present, I want people to say:
âWow⌠heâs gotten even better.â
If thatâs the kind of growth and quality you want to bring to your brand, letâs connect.