I.D.ea Factory

11/23/2022

You see the three arrows that make up the recycling logo on all kinds of things today, from your trash receptacle to your cleaning product packages. The person who designed that logo was a 23-year-old graphic artist names Gary Anderson who created the logo for a contest in 1970. The Container Corporation of America put posters up at colleges and universities across the country promoting its logo design. Anderson’s entry beat out more than 500 entries to win the contest.

12/26/2020

Brands today should take their marketing cues from older businesses such as the Labatt Brewing Company. The Canadian company came up with the Labatt “Streamliner” since they couldn't advertise their delicious beer on a poster or in a magazine.
Despite the Prohibition in Ontario ending in 1927, beer advertisements were still prohibited in the media. Good thing the brewing company had a team of marketing geniuses so they decided to spend their budget on that. Labatt tapped engineering and art expert Count Alexis de Sakhnoffsky to help design the streamliner.

09/24/2020

The website is back up and running... www.ideas4identity.com

09/22/2020

This is one of my more recent brand design projects. I designed the new Logo for TeleComp, a full service Arkansas and Oklahoma based business-to-business I.T. resource for organizations of all sizes. www.telecomp.com

09/17/2019

https://hbr.org/2019/09/a-study-of-597-logos-shows-which-kind-is-most-effective?fbclid=IwAR0bqEBOyTOu_ztvacoGz4_a8U5i8-mTBTq0Zmx4nnZh4hk_c-PlE7dJDJk

05/21/2019

A small collection of logos and other design pieces from the last few years

05/21/2019

I uploaded a ton of new logos to my I.D.ea Factory Instagram page at www.instagram.com/i.d.eafactory Check 'em out and let me know when you're ready for yours. New Start-Up businesses or established companies that need a branding facelift, even product logos or characters, let me create a personalized mark for you.

187 Followers, 451 Following, 159 Posts - See Instagram photos and videos from I.D.ea Factory (.d.eafactory)

05/17/2019

What makes a great logo?

Here's how a simple mark ends up meaning something big as a great logo. Joe Posner, and Michael Bierut (designer of the Hillary Clinton logo) explain. For mo...

05/17/2019

KEEP IT SIMPLE!

Follow us on twitter.com/robjanoff or facebook.com/robjanoffstudio or instagram/robjanoffstudio Rob Janoff, designer of the Apple logo, describes his thought...

05/08/2019

If I can help you with a logo, let's talk about it. I love designing them and they're one of the most important pieces of your business or product.

Do you know all of the types of logos out there? It might be more than you think! This article goes over some of the most common types of logos used by companies large and small.

03/18/2019

Don't forget I have Hippie Snail decals burning a hole in my pocket, ready to mail out same day for anyone interested in one for their car, truck, laptop or wherever you like your decals...

01/08/2019

This past year I got to help a friend build her brand. I started with designing her logo, then designed all the labels for literally dozens of products she sells and did a little product photography as well. The photo is not yet enhanced and brightened up, but will show you all the steps in designing and developing the visuals for a product line. I will attach a link to her page in the comments so definitely go give her a follow and show her some love. She is doing great with all her products and is a local Oklahoma business.