03/30/2022
A brand is like a person, and just like a person, you have to take care of it every day. A brand can grow and evolve just like any of us can, but a brand must stay true to its core foundation and it’s why.
What is a brand? A brand is not a logo, a name, a tagline or even the product itself. It is bigger than those things. A brand is an idea or a promise made to its target audience. It carries a unique identity and story that your customers will remember when they think about your company, your product or service.
A brand is a promise, and you have to keep that promise in everything you do. If you are a physical product and you cut grease, your product had better do that. If you are a service to create images to help small businesses sell more, your service had better do that.
Everything you do around the brand should reinforce the brand promise, from features to physical attributes.