Segraves Creative Studio

12/12/2025

Titled “The Winter Blues.” Our team is just the best! It’s these shoots when it all comes together that makes it so much fun. From creative concept to final images, we just love making it all happen.

12/09/2025

New Kuiu laydowns for their holiday ads. Our super stylist, doing her best yoga moves to make sure everything looks just perfect. Check out www.kuiu.com for more awesome gear.

07/29/2025

Here’s another flashback memory. This is how it all started for me. If I remember right, this image of John Tomac was shot in about 1996’ish. Traveling to World Cup and Norba mountain bike races was a ton o’ fun most of the time, yet exhausting. Climbing up and down mountain peaks with backpacks full of gear to find the best vantage point, then racing back to the finish line just in time to grab that winning shot, or sitting on the inside turn of the dual slalom course (I can’t believe we were allowed to do that), was exhilarating most days. If we were lucky enough, we’d have an assignment from Velo News or another cycling magazine to help cover costs. But what most often happened was we would shoot on “spec”, then we’d all race to the photo lab Monday morning to develop film (yes, we were shooting film back then). We would offer our images to bicycle & outdoor magazines and bicycle related companies for licensing for race win ads, catalogs, and other marketing related projects. I had great times and met some very good friends that I still stay in touch with and . It was good times, but as the industry was changing, with a newborn at home and a mortgage to pay, I had to make a change. Thus my life as a studio photographer began to take shape. No regrets, but I do sometimes wonder what sort of projects I could have worked on had I remained an outdoor adventure/sports photographer.

07/18/2025

Flashback to that time when I was an environmental portrait photographer. Irving Penn, Annie Leibovitz, Mark Seliger, Richard Avedon, they all were my inspirations at the time. Somehow, I wound up as a still life studio photographer. Something to do with paying the mortgage and taking care of a young family.

I was given the opportunity to photograph wine pioneer, Peter Mondavi, Sr., at his Charles Krug Winery in Napa Valley as part of a marketing campaign. It was pouring down rain that day in 2007, and in walks this little old man with his rain jacket and hood down over his head. The first thing he says to me is, “Ok, let’s get this over with.” You can imagine what was going through my head at the time. 😓😂 I literally had 10 minutes with him, but once he stood in front of my camera, his eyes lit up and he gave me that warm smile. And then just like that, he was gone. There’s no shortage of pressure as a photographer. Either budgets are at stake or time is short and you better nail that shot. It’s life in a nutshell.

07/17/2025

Of course I had to put a dramatic space tune to this shot. What a fun Hoka shoot this was. And you get to see how the sausage was made. 😁 (sorry the music doesn’t play in FB. Only in IG).

04/04/2025

This was a fun one. Our creative brief from Hoka was to shoot these shoes floating on a bed of dreamy clouds. So along with a fog machine, and our very talented photo retoucher, Michael Truncale, I think we pulled it off.

03/31/2025

A few shots from one of our recent Hoka studio photoshoots. These were shot for the launch of their new Stealth / Tech Mafate shoes. The concept was dark, moody and in the shadows.

08/20/2024

More new work for Hoka Shoes. Thanks to our fantastic stylists for getting these shoes to perform their aerial acrobatics. It was another fun shoot!

02/25/2022

After 25 years in business the creative process hasn’t changed a bit. 😂

12/07/2021

First location shoot and leaving the comfort of the studio since…well, before Covid. Thanks for the pic Dan Moore

01/28/2021

RIP Corky Lee and thank you for documenting and bringing light to my ancestors journey and challenges to this country. 😢

Corky Lee, an award-winning photographer who captured the everyday lives and political activism of the Asian American community, has died at the age of 73 after battling Covid-19.

07/01/2020

New work for New Balance.