Flourish Academy

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Flourish Academy We help photographers make more money! With our simple approach, we believe anyone can have a successful photography business.

If you want to gain confidence, improve your photography, learn more about editing and even pursue a professional photography career, you are in the right place. My name is Heather and I am the founder of Weddings by Heather and the Flourish Academy. With over 19 years of experience, I’ve been helping photographers refine their skills and feel ready to achieve their goals.

10/24/2026

Ever caught yourself deciding what a client will spend before they’ve even seen their photos? 👀

Maybe you expect them to buy your biggest collection, and anything less feels like a failed sale. Or maybe you assume they won't spend much because you don't want to get your hopes up.

But what if neither prediction has anything to do with what your client actually wants?

Sometimes, we're not making sales decisions based on strategy. We're trying to protect ourselves from disappointment.

Your clients don't know the expectations you've set for them. And they shouldn't have to meet expectations they never agreed to.

Stop predicting the sale before it happens. Give your clients the options, let them decide, and remember that their choice isn't a measure of your worth. 🤍

🎧 Listen to this week's podcast for more.

One rejection can have you questioning your prices, your work, and everything you thought you were doing right.But one p...
10/23/2026

One rejection can have you questioning your prices, your work, and everything you thought you were doing right.

But one person saying no doesn't mean your business is failing. It just means that one person wasn't the right fit at that moment.

It's easy to get caught up in the inquiries that don't convert or the bookings you hoped would happen. But don't lose sight of what you're building because of one disappointing moment.

Keep putting your work out there. Keep making the offer. Keep going. 🤍

Your business is bigger than one rejection.

10/23/2026

Being a photography business coach is about more than just pricing advice or marketing strategies 🤍

Sometimes it’s helping you see what you can’t see yet. Sometimes it’s talking through a decision, working through the mindset stuff, or reminding you that you’re more capable than you think.

Because building a photography business comes with a lot of moving parts, and sometimes you just need someone in your corner who gets it.

That’s what we’re here for ✨

Ever catch yourself recommending the cheaper package because you’re worried your client won’t spend more? 👀It’s easy to ...
10/22/2026

Ever catch yourself recommending the cheaper package because you’re worried your client won’t spend more? 👀

It’s easy to make assumptions before you’ve even presented the options. But you don’t actually know what a client values most or what they’re willing to invest in.

Your job isn’t to guess what they’ll spend. It’s to create a great experience, present your options with confidence, and let them decide what’s right for them.

You might be surprised by what happens when you stop deciding for your clients.

🎧 Listen to this week’s podcast for more on letting go of assumptions and feeling more confident in your sales.

10/20/2026

What if your prices aren't too high… but you're making that decision before your clients even get the chance to choose? 👀

It's easy to assume someone won't invest in your higher-priced packages, especially when you're worried about losing the booking. But when you start deciding what clients can afford before you've even presented your options, you might be limiting the sale before it begins.

Your job isn't to guess what someone will spend. It's to communicate the value of your work, present the options that fit their needs, and let them decide.

A client choosing a smaller package doesn't automatically mean your prices are wrong. And one person saying no doesn't mean everyone else will, too.

Before you lower your prices, ask yourself, “Are your prices really too high, or are you assuming your clients won't pay them?”

10/17/2026

Have you ever raised your prices… then started wondering if you made a mistake when the inquiries slowed down?

Sarah DeRemer • Dogtographer admitted that even after raising her prices, she still has moments when she wonders, “Do I need to lower my prices? Do I need more clients?”

The difference? She’s learning to sit with that uncertainty instead of immediately backing down.

She’s more upfront about her pricing on her website, so potential clients know what to expect before inquiring. And even if she gets fewer inquiries, she’s choosing to trust the work she does and the value she provides.

Because raising your prices can feel uncomfortable, especially when you don’t immediately see the results you hoped for. It’s easy to panic and assume you need to change something.

But before you lower your prices, ask yourself: Did you price your work based on its value, or are you letting fear decide what you charge?

Have you ever raised your prices and then felt tempted to lower them again when inquiries slowed down?

You don’t have to become more organised. You don’t have to follow someone else’s blueprint. And you don’t have to build ...
10/16/2026

You don’t have to become more organised. You don’t have to follow someone else’s blueprint. And you don’t have to build your business around someone else’s strengths.

You need to understand how you work best and build from there.

Sarah DeReemer from dogtographer.la is a great example of this. She calls herself a “proudly disorganized creative,” doesn’t love the admin side of business, and still built a six-figure photography business.

The main objective isn’t to become a different person so you can finally be successful. Build the business around the person you already are.

What’s one thing you’ve been trying to change about yourself that maybe doesn’t actually need changing?

10/16/2026

It’s a new era! 😂😂

10/16/2026

5 rules I follow so my business doesn’t need me for everything:

1. I focus on what I’m actually good at.
I don’t try to become amazing at every part of running a business.
2. I outsource what I hate.
If someone else can handle it, they can. Like in the latest episode, Sarah DeRemer • Dogtographer has an assistant who handles emails, for example.
3. I make the boring stuff functional.
I don’t need to love bookkeeping, taxes, or admin. I just need a way to get them done.
4. I don’t build my business around someone else’s strengths.
What works beautifully for another photographer might not work for me.
5. I protect the reason I built the business in the first place.
The goal isn’t to spend every waking hour working. It’s to build a business that gives me the life I actually want.

Your business should work for you, and not turn you into someone you’re not.

10/15/2026

Ever feel like you should have figured everything out by now?

Like you should know exactly what you want to do, where your business is going, and what the next step looks like?

Sarah DeRemer • Dogtographer shared that someone once told her she was wasting time living abroad because she hadn't figured out her career yet. But looking back, those experiences helped her figure out what she actually wanted.

And I shared that even my 84-year-old coaching client was still figuring things out. 😂

Honestly, I think we put so much pressure on ourselves to have everything figured out by a certain age. Especially when we're building a business and it feels like everyone else knows what they're doing.

But you're allowed to change your mind. You're allowed to try something and realise it's not for you. And you're allowed to take a different path, even if it takes longer than you expected.

You don't have to have it all figured out to keep moving forward.

Have you ever felt like you were running out of time to figure things out?

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Pittsburgh, PA

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+14127014463

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