08/23/2025
The moment is finally here! After so much reflection and hard work, I’m beyond excited to share the new brand for Victoria Bernier Photography! 🤍🌲
This rebrand is inspired by coastal Maine, the comfort of pine trees, and the beauty of natural light. My photography has always been about more than just images. It’s about authenticity, laughter, and capturing the moments that feel like you.
When I moved to Maine from Massachusetts in 2018, I quickly redefined what “home” meant to me. Every time I cross the Piscataqua River Bridge and see that familiar “Maine — Welcome Home” sign, I feel an instant calm and sense of belonging. That same feeling of ease and joy is what I want my clients to feel.
So… why the pine tree? For me, pine trees are grounding. Their scent, their steadiness, and their quiet strength have always been a source of comfort. In many cultures, pine trees symbolize resilience, longevity, and the kind of strength that feels both natural and enduring. With the eastern white pine as Maine’s state tree, it only felt right to root my brand in this meaningful symbol.
Maine is my home and it’s the heart of my work. I can’t wait to welcome you to my home and capture the memories that matter most to you.
Thank you, from the bottom of my heart, to everyone who has supported me on this journey. And an EXTRA special thank you to my friend and client Dan Hyland Designs for creating my logos and helping my branding vision become reality.
I’m so excited for what’s ahead!