09/03/2026
FROM THE ARCHIVES â COVER COURSE
I remember this project taking days.
Not because of the printing itself, but because of the amount of thought that went into the visual concept.
The company wanted to connect insurance with golfâtwo things that, at first, don't necessarily seem to belong together.
That meant hours of searching for the right visual resources, experimenting with perspective, building the composition, reviewing ideas, making changes, sitting through meetings, and then changing things again.
Slowly, the idea started making sense: hazards, risk, strategy, preparation, and having the right coverage when things don't go according to plan.
It became much more elaborate than simply designing a booklet.
And I didn't create it in a vacuum. I had the opportunity to collaborate with professionals who understood their field far better than I did. I learned from them, they learned from my visual perspective, and somewhere in between, the concept came together.
When the finished piece finally came off the press, I remember feeling genuinely proud of it.
Good design isn't always one person's idea. Sometimes it's what happens when different people bring what they know to the same table.
One of those projects I still enjoy finding years later.
Plateau Press ¡ From the Archives
