William Luc Photography

11/25/2025

09/18/2025

A girl, with a horse named Muffin. 🥰
I’ve always said my goal is to deliver photos that tell a story, and ones you’ll love. Internally, I’ve always wanted to deliver photos that evoke an emotional response. Whether it be warmth, compassion, or love,… I want you to feel a connection to that moment in time at each glance. It was tough for me to choose which of the 170 photos to post, but, here are a few of my favorites. Which one is yours? 👇

08/09/2025

*Stunner photo alert*
The editing of Maura and Ben's wedding is in full force. Cannot wait to finish this set! Such a fun couple to work with.

04/28/2024

🎓 Exciting news! Celebrate your college milestone with our promotion on senior portraits! VMI or Washington and Lee students, mention promo code 'FINALLYDONE' for a $50 discount! 📸

01/17/2024

We are still offering a 25% Winter discount (over $700 in savings) on weddings if booked before the end of January. We have had two couples take advantage of this discount this week! Hurry, before it's too late.

12/11/2023

There's been a lot of support over this past year, and it has been appreciated. I enjoy sharing my art with you and hope to continue for many years in the future... Thank you!

12/02/2023

*Discount Promo Code Below*
Hello everyone. I really needed something to do with the thousands of photos I've taken over the past 2 decades. So I've gone through them and picked the best ones and have now opened an Etsy store to sell the digital images. So far, there are only 30+ photos listed but there are hundreds more to come, so be sure to come back often to see the new additions. If you are looking for a gift for someone for the holidays, you can buy the image and print it to fit the frame that they will love. If you have any questions, feel free to ask... Love y'all !!
From now until the end of the year, I'm giving those with this link 30% off!!
https://fineartbywilliamluc.etsy.com?coupon=GIMME30LUC*Dist

11/08/2023

11/07/2023

Family photo shoot in the

11/05/2023

Usually with a client that isn't used to the camera, I'll need to do a little coaching to get them close to the desired look. Every once in a while, someone will just see the camera and transform. This girl snapped immediately into model-mode and has a gift to be natural while posing.
If you're up to the challenge, contact me and let's schedule a portrait session. 😎

11/03/2023

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