03/03/2026
Act your age, they say. Take it easy, they say. You can't do that anymore, they say. They say a lot of things about older adults. They're wrong. The campaign that we captured for Jewish Home challenges the outdated stereotypes to champion the youthful spirit of older adults. Empowering them to be themselves in a community committed to helping them live their best lives. This campaign was just recognized at the American Advertising Federation Awards with two gold Addys and the title of Best of Show!