Action Camera

Action Camera More than a camera store—Action Camera is your photography hub! Gear, rentals, classes, events & expert advice in Rocklin, CA. Come create with us!
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Since 1984 Action Camera has dedicated itself to providing service, quality, and professionalism to the photography community. Thanks to our amazing customers, we continue to thrive in our new Rocklin location and have a second store in Reno, NV. Our new 15,000 square foot space has everything you need Our staff has all the knowledge and experience to help you find exactly what you’re looking for

. Each of our locations offers a wonderful selection of new or experienced cameras and lenses from brands such as Canon, Fuji, Nikon, Sony, and Olympus. You can find your studio equipment, bags, lighting, batteries and so much more here at Action Camera. Can’t find it in the store? We’ll order it for you. We’re more than a retail camera store, we are a community-first business. We proudly offer classes, workshops, a rental program, film processing, and more!! Whether you're a pro, hobbyist, or complete beginner, we are here to help you get the most out of your gear. So, stop in for a visit! Our staff is here to assist you.

03/14/2026

Happy Pi day y’all 🫡 🥧 be nice to our numbers, its is harder than you’d think to make shapes using lenses 😭

This year’s video brought to you by the LUMIX S9 camera kit in pink. (the color of the camera doesn’t change the result, but we think it changes the experience for sure) Most LUMIX cameras come with built in timelapse/hyper-lapse ability. We paired that with the Real Time LUT to create our annual celebration post for the most iconic math constant 💁🏻‍♀️

03/13/2026

I think we may need to build a camera-themed rage room before Chris gets seriously injured

These three images were all taken by the Lens of the Week ™️. Believe it or not, all settings in camera remain the same....
03/09/2026

These three images were all taken by the Lens of the Week ™️. Believe it or not, all settings in camera remain the same. Only one thing was changed on the lens to create these three different images. Can you guess the lens and what was changed? 🤔

ps- if it helps it’s a Macro lens because we are still in Macro Madness March 😘

03/06/2026

The thrilling conclusion to our pass the mushroom series 😘 did any of these judgements surprise you?!

03/03/2026

Pass the mushroom to….your favorite camera store 👉🍄🤲👀

It’s officially Macro Madness March!! 🎉 We are kicking off the month with a little game for you: Can you guess the lens?...
03/03/2026

It’s officially Macro Madness March!! 🎉
We are kicking off the month with a little game for you: Can you guess the lens?

Here’s a hint: It does Macro, but more 😘

We have macro deals and classes all month, so stay tuned or stop by in store! 📸

Whose album are you listening to based on the cover alone? Let us know 👇🏼We got a chance to play with the all new Canon ...
02/21/2026

Whose album are you listening to based on the cover alone? Let us know 👇🏼
We got a chance to play with the all new Canon RF 7-14mm fisheye lens and obviously we had to make album covers to show just how fun this lens is. Stop by today four our Canon demo day and our Canon rep Kyle will let you try it out! 📸

02/20/2026

Today on the Action Camera Camera Olympics we have Olympic level curling! It’s an honor getting to watch athletes at their prime 💪 doing the sport they’ve trained for 😤 and proving to the world why they deserve to be here 💯

Join us this Saturday for a Canon Demo Day! Before his Intro to Canon class, our rep Kyle will be showcasing the latest ...
02/19/2026

Join us this Saturday for a Canon Demo Day! Before his Intro to Canon class, our rep Kyle will be showcasing the latest and greatest in Canon gear. Stop by, say hello, and ask the Canon Pro all of your questions 📸

Photography classes with Rocklin's Action Camera.

02/18/2026

Olympic crossover episode 📸 who is the speediest camera assembler in the west? Depends on who you ask 🤗

with love, xoxox AC💋
02/14/2026

with love, xoxox AC💋

11/05/2025

If you’re an early holiday shopper, you’re in luck! Give the gift of your smiling (or frowning) face in a gorgeous frame 🖼️ It’s personal and sweet; always a hit with the loved ones. We’ve started a few sales early this year- including buy two get one free on Malden Frames! This is going through December 24th (because not everyone is good at shopping early and we still love and appreciate you regardless) 🥰📸

Address

4415 Granite Dr #200
Rocklin, CA
95677

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm

Telephone

(916) 786-2288

Website

http://beacons.ai/actioncamera

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Our Story

Are you tired of the same old “run of the mill” camera stores that offer no more service than a "fast food" restaurant? Well you have come to the right place - ACTION CAMERA. We have been providing over 34 years of Service, Quality and Professionalism that has become the standard by which all other camera stores are measured up against. We have a loyal and dedicated customer following that have proven day after day, month after month, and year after year that we are their choice for high quality sales and customer service. Instead of pushing something on you that doesn’t fit your needs, we will make sure you walk out of our store satisfied with your purchases. We may be smaller when compared to the big box stores, but we fill every inch of our recently updated space with the highest quality of photographic equipment. We sell new and used camera equipment for everyone's budget. Although, we have long been a dealer of the legendary Nikon System of professional cameras and accessories, we have since branched out to Fuji, Sony, Canon, and Olympus to make sure every customer is able to find the camera gear that suits their needs. We take trade ins on previously owned camera equipment, and we back our used gear with a warranty in case we missed something. Come in and talk to any of our staff. You will experience why we have developed a reputation for providing over 34 years of outstanding customer service and dedication to the art of photography and those who live it.