SIGMA America

06/08/2026

Photographers and set designers Jada & David Parrish explore how three Sigma lenses transformed both their creative process and final images inside a small attic studio. The 15mm Fisheye emphasized scale and distortion, the versatile 28-105mm F2.8 enabled multiple compositions from one set, and the 135mm F1.4 delivered intimate portraits with exceptional subject separation.

Learn more about these lenses & their creative process:
https://blog.sigmaphoto.com/2026/how-3-sigma-lenses-shaped-our-creative-photography-project/

06/05/2026

Need a high-quality everyday lens? The Sigma 28-70mm F2.8 DG DN | Contemporary is an excellent go-to option for daily use, travel, and so much more.

The Sigma 28-70mm is a full-frame, compact zoom perfect for both stills and video. With a constant F2.8 maximum aperture, it excels in low light, and its lightweight build makes it easy to carry anywhere.

Available for both Sony E-mount and L-Mount cameras.

Shop now at sigmaphoto.com

06/03/2026

Photographer Mike Carroll Photo shares his experience with the Sigma 300-600mm F4 DG OS | Sports, a lens with an unmatched combination of zoom versatility, constant F4 aperture, sharpness, autofocus performance, and handheld usability. From wildlife to moon photography, it's a compelling alternative to traditional 600mm prime lenses.

Full article + more photos here:
https://blog.sigmaphoto.com/2026/the-powerful-one-of-a-kind-sigma-300-600mm-f4-dg-os-sports-lens/

06/02/2026

The Sigma 16-300mm F3.5-6.7 DC OS | Contemporary is ready to become your new travel companion.

The 16-300mm features wide-angle, super-telephoto and close-up photography capabilities, allowing you to capture all of life's moments with one exceptionally light and compact lens.

Available for Sony E, Fujifilm X, Canon RF, and L-Mount.

Get yours at:
https://www.sigmaphoto.com/16-300mm-f3-5-6-7-dc-os-c

05/29/2026

Sigma Ambassador Nagamitsu Endo was featured on Street Photography Magazine's latest podcast episode.

Naga sat down with SPM's hosts to discuss street photography, the importance of patience behind the camera, and more!

“If you don’t make the most of every single second that you’re living, then all will be lost.” — Naga Endo

Watch the full video:
https://www.youtube.com/watch?v=-0gGy6vaZHU

Documentary photographer and filmmaker Nagamitsu Endo joins Bob Patterson and Ashley Riffo for a thoughtful conversation about storytelling, street photograp...

05/26/2026

Versatile, sharp, and highly durable.

The Sigma 150-600mm F5-6.3 DG DN OS | Sports can manage any storm. With its weather-resistant design and exceptional optical performance, this will soon become your new favorite telephoto lens.

Save up to $100 on this and other select lenses, plus, get FREE ground shipping on all lenses through June 7.

Shop now at sigmaphoto.com

05/15/2026

Tokyo's rhythm isn't just trains and neon — it's the humble bicycle weaving through everyday life, and the millions of people who depend on it. From quiet alleys to bustling streets, these small moments on two wheels become visually striking stories.

For photographer Nagamitsu Endo, the perfect camera to capture these scenes is the Sigma BF. Its minimal interface stays out of the way, allowing him to focus on light, texture, composition, and color. For street photography and everyday snapshots, the BF paired with a Sigma I series prime lens is an ideal combination.

Full article + more photos:
https://blog.sigmaphoto.com/2026/exploring-tokyo-with-the-sigma-bf-camera-a-closer-look-at-life-on-two-wheels/

05/13/2026

View Finders Season 4 is officially here.

Sigma is ecstatic about our continued partnership with View Finders hosted by Chris Greer Studio & Gallery and Paul Daniel.

This entire season is captured exclusively on Sigma premium lenses.

Season 4 spans Iceland’s fire and ice, tropical paradises like Necker Island and the British Virgin Islands, the American wilderness (Great Smoky Mountains and Ladder Reserve), and the remote Faroe Islands.

Follow along on social media for more behind-the-scenes content and check out your local PBS listings for upcoming airings.

05/11/2026

Unbox and experience the Sigma 35mm F1.2 DG II | Art.

Each product line—Art, Sports, Contemporary, and Cameras—now features its own distinct color palette. It’s a design that reflects SIGMA’s holistic philosophy and our unwavering dedication to craftsmanship.

Your experience awaits at sigmaphoto.com

05/07/2026

He used to keep his distance from the constant din of New York City—until photography drew Yu Shi into its ever-changing streets. Through wandering and slowing down, he chases fleeting light and quiet within the chaos. It’s not about perfection, but perspective—exploring, connecting, and discovering himself, one frame at a time, every day.

Find the gear for your own photography journey at sigmaphoto.com.