RSM Creative

RSM Creative Full service media production company based in Northern California.

07/20/2026

Early mornings and long production days documenting Williams Selyem in pursuit of perfection.

Director + Photographer - Rachid Dahnoun
Creative Director - Lisa Mattson
DP - Canyon Florey
AC + Editor - Cameron Daniels

From the beginning, Williams Selyem has been grounded in a simple principle: Make the best wines, from the best grapes, ...
07/17/2026

From the beginning, Williams Selyem has been grounded in a simple principle: Make the best wines, from the best grapes, from the best growers. When the fruit is this good, restraint is the craft.

Honoring this philosophy while guiding a true pioneer of Sonoma County Pinot Noir into its next visual chapter required a deliberate, thoughtful approach. Working closely with Creative Director Lisa Mattson , we spent an entire year capturing a completely new asset library of still photography and cinematic video. Our goal was to practice that same artistic restraint, letting the authentic beauty of the vineyards, the hands of the growers, and the soul of the winemaking process speak for themselves. The resulting media refresh preserves the deep legacy of Williams Selyem Winery while elevating its digital presence for a modern era.

Director + Photographer - Rachid Dahnoun
Creative Director - Lisa Mattson
DP - Canyon Florey
AC + Editor - Cameron Daniels

07/16/2026

Hand Work, Small Lots, No Shortcuts.
A glimpse into our year-long project capturing the magic at Williams Selyem

Director + Photographer - Rachid Dahnoun
Creative Director - Lisa Mattson
DP - Canyon Florey
AC + Editor - Cameron Daniels

Some of our favorite moments over the years with Jesse Katz 🍷📷: .dahnoun
03/28/2026

Some of our favorite moments over the years with Jesse Katz 🍷

📷: .dahnoun

Some of our favorite moments over the years with Jesse Katz 🍷📷: .dahnoun
03/28/2026

Some of our favorite moments over the years with Jesse Katz 🍷

📷: .dahnoun

Excited to share that we landed the cover of Wine Spectator this month with a gorgeous shot by Leigh-Ann Beverley captur...
06/13/2024

Excited to share that we landed the cover of Wine Spectator this month with a gorgeous shot by Leigh-Ann Beverley captured at Flowers Vineyards and Winery as part of our recent tourism campaign for Stay Healdsburg.

A huge shoutout to the entire RSM Creative team for all the hard work that made this still and motion production a reality.

04/17/2024

Excited to release our new Destination Reel for Stay Healdsburg , the tastemaker of Sonoma Wine Country.

Director: Rachid Dahnoun - Director / Photographer
Producer: Caleb Lawson
DP: Canyon Florey
AC: Cameron Daniels
PA: Benjamin Whitehall
Still Photos: Leigh-Ann Beverley
Editor: Sean Davis
Talent: NYLO Model & Talent Agency
HWFE Footage: After Moon Productions
Additional Footage: Kim Carroll

01/30/2024

Excited to kick off 2024 with a Visit Lake Tahoe Destination Reel refresh, packed with new footage and highlighting over 10 years of work together.
A massive thanks to all the cast and crew that made these shoots possible.

08/24/2023

The Aperture Cellars story! We’re excited to release our new documentary, following world-renowned winemaker Jesse Katz and his father, critically acclaimed photographer Andy Katz, as they build one of California’s hottest wine brands.

RSM Creative Crew
Director: Rachid Dahnoun
Writer: Jonathan Cristaldi
Creative Development: Lauren Wong
DP: Canyon Florey
AC: Cameron Daniels
PA: Mike Kemp
Editor: Sean Davis
Music Score: Louis Schwadron

Featuring
Founder and Winemaker: Jesse Katz
Professional Photographer: Andy Katz
Assistant Winemaker: Hillary Sjolund
Viticulturist: Phil Freese
Lead Architect: Juancarlos Fernandez
Wine Journalist: Virginie Boone
Wine Writer: Alder Yarrow

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San Francisco, CA

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