02/18/2015
A couple of months ago I was approached by Senior Designer Teresa Diehl of Anthem to create some imagery for Terra Tech, one of their clients who recently rolled out a new brand, IVXX. The product? Medical Ma*****na.
420, named after the Waldos of San Rafael who met after school at a particular statue to smoke w**d at a particular time; 4:20 PM. Or, well, it’s evidently a great controversy (http://www.huffingtonpost.com/david-reddix/420-marijuana-term-waldo_b_3117984.html) as to how 420 came to be associated with pot-smoking.
It has been quite a few years since my days of smoking a bowl, but this project brought back some “hazy” high school memories, at the same time introducing me to the 21st century designer names such as; “Jolly Rancher” and “DJ Short Blueberry”. Makes me wonder, “Whatever Happened to MaryJane?”…