05/22/2026
3 easy things you can do to help with your portrait photography business - starting today.
1. Be Authentic, be genuine, be yourself. My explore page is flooooding with boosted IG posts promoting sales, bookings, mini sessions, etc. but most of them aren’t even local to me. Unless you are running a highly targeted ad, I have seen ZERO client bookings from an actual IG ad. Instead shift your focus to telling the story of your work, the why behind what you do, the client experience. Draw people in - they will stay because they are interested in working with you. I’ve shifted my posting strategy and already have started to see the *right* people follow my account ( actual clients in my target demographic )
2. Pinterest. This is such an under-rated social platform and where ALMOST EVERYONE searches for inspiration. Get your work on Pinterest and link it back to your website - better yet, the actual blog post or page it’s related to to. I started a 30-day challenge with myself this week to post 4 pins in the AM and 4 in the PM ( you can schedule this ) and I am already paying attention to which captions are seeing faster results. Let’s report back on this soon....
3. Blog posts! Going back to my 2007 days when my blog was my number one reason for getting into senior portrait photography, and how I reached the majority of my audience and clients. I had to start my website from scratch in 2023 so each week I am focused on posting 2-3 new blog posts ( a mix of updated old posts, new work, and re-visiting content ).
Have you tried any of these? Can you dedicate the next 30 days to implementing a plan to do 1 or more of these consistently?