Tara Lerch Photography

Tara Lerch Photography Capturing newborns and families with a lot in between. Based out of Central Pennsylvania. Hi there, I am Tara Lerch (your next photographer)!

My love for photography goes all the way back to when I was a little kid. I went from that pestering friend in school that photographed everything and everyone, to photography school in Massachusetts. After graduation I worked for photographers in Philadelphia, my local newspaper, and I became a food and commercial photographer; all while squeezing in family sessions whenever I could. Over the pas

t 16 years I have had the opportunity to grow my passion into a full time career. I really love photographing newborn babies, families and capturing those magical moments on your wedding day . Something about creating lasting friendships and photographing all the milestones makes my heart incredibly happy. Ultimately, I am a Mom, a wife, a sister and a daughter, I totally get what you are going through. My goal is not only create beautiful images and freeze time for you, but to create a fun experience and make you feel extremely comfortable! I know from personal experience that it can be stressful getting your family ready for photos. A newborn won't sleep, your child rubs their body up against the dirty car or you wake up with a weird blemish on your wedding day. Rest assured that will we will work together to make sure everyone is smiling during these photos and having fun!

This family understood the assignment. 🤍Sweet smiles, genuine laughs, and one little lady with enough personality to ste...
09/06/2026

This family understood the assignment. 🤍

Sweet smiles, genuine laughs, and one little lady with enough personality to steal every frame. The Venn family was an absolute joy to photograph!

https://www.taralerchphotography.com/contact 🌐

Dancing through the wild fields, giggling without a care, and letting their personalities lead the way. Childhood looked...
09/06/2026

Dancing through the wild fields, giggling without a care, and letting their personalities lead the way.

Childhood looked especially sweet on the Murphy crew. 🤍

When the model makes your job this easy. ✨From the perfect outfits to that effortless smile, this gorgeous senior absolu...
09/04/2026

When the model makes your job this easy. ✨

From the perfect outfits to that effortless smile, this gorgeous senior absolutely owned her session! How do you choose a favorite?

https://www.taralerchphotography.com/contact

“Buddy Photos” are the newest thing the kids have been requesting—and I am totally here for it! After all, what’s better...
08/30/2026

“Buddy Photos” are the newest thing the kids have been requesting—and I am totally here for it! After all, what’s better than capturing the fun, laughter, and memories shared between best friends? 🤍📸

A personality every bit as colorful as her dress. 🌈✨This may be one of my favorite Personality Sessions yet! Parker brou...
08/28/2026

A personality every bit as colorful as her dress. 🌈✨

This may be one of my favorite Personality Sessions yet! Parker brought the biggest smiles, the funniest expressions and so much energy—and can we please talk about this dress?!

From twirls and giggles to sweet smiles and silly faces, she made every moment so much fun. This is exactly why I love Personality Sessions: capturing children just as they are—joyful, playful and completely themselves.

Tell me which photo is your favorite? I simply cannot decide. 🤍

https://www.taralerchphotography.com/contact

I know it’s been a hot minute since I had my studio open house, and I just realized… I never actually posted about it. 🤦...
08/26/2026

I know it’s been a hot minute since I had my studio open house, and I just realized… I never actually posted about it. 🤦‍♀️😂

Also, please don’t shame me as a photographer for only taking cell phone photos that day. Apparently, I was too busy hosting, chatting, eating donuts, and trying to make sure I didn’t forget something to actually pick up my real camera. 😂

But honestly, the best way I can sum up the day is… WOW!

Of course, I was worried that no one would show up. Isn’t that what we all worry about when we plan something like this?! But from the time it started until the end, there was a steady flow of people coming through the studio. Clients I haven’t seen in way too long, current clients, and brand-new faces all stopped by. ❤️

One of my favorite things was seeing people hang out and mingle. Some may not have known each other very well, but before long they were standing around chatting like old friends. That absolutely made my heart happy.

I also have to give a BIG thank you to The Kind Cafe for providing the coffee, all the fixings, and the very, very best cookies! ☕🍪 Seriously… those cookies were a hit! If you’re ever in need of some seriously yummy cookies (or just a good excuse to treat yourself), be sure to stop the cafe!

By the end of the day, my heart was so full. Seeing so many familiar faces, meeting new people, and feeling the support from this community reminded me exactly why I was so excited to become part of downtown Selinsgrove. ❤️

And I absolutely cannot make this post without giving a HUGE shoutout to Raegan Hauck. When I first started brainstorming this open house, I quickly realized there were about a million little details that were going to take a lot of time. I appreciate you more than you know for your willingness to walk all over town, buy gift cards, collect addresses, mail letters, make a slideshow, help me set up, and deal with all of my crazy ideas. 😂 All of those little things added up, and you saved me SO much time. Thank you for being my right-hand woman and helping bring it all together! ❤️

To everyone who stopped by, chatted, supported me, entered the giveaways, grabbed some coffee, ate cookies and donuts, and helped make the day so special… THANK YOU. I may be late posting about it, but I’m certainly not late in appreciating every single one of you. 🥰

There’s no greater compliment than hearing that you loved your experience! 🤍If I’ve had the pleasure of capturing a spec...
08/25/2026

There’s no greater compliment than hearing that you loved your experience! 🤍

If I’ve had the pleasure of capturing a special moment for you or your family, I’d be so grateful if you took a moment to leave a Google review. Your kind words help others feel confident booking their own session—and help my small business continue to grow!

Thank you, Mickey, for this wonderful review! ✨

Same school. Same passion. One unforgettable senior year. ⚽️Celebrating the Shikellamy Braves soccer seniors as they tak...
08/23/2026

Same school. Same passion. One unforgettable senior year. ⚽️

Celebrating the Shikellamy Braves soccer seniors as they take on their final season and prepare for everything ahead!

Golden light, gorgeous scenery, and a senior who made every moment look effortless. This chapter is coming to an end, bu...
08/18/2026

Golden light, gorgeous scenery, and a senior who made every moment look effortless. This chapter is coming to an end, but her story is only beginning.

Congratulations, Ella—senior year looks beautiful on you! 🤍

📸 https://www.taralerchphotography.com/contact

“Is this heaven?”  ⚾️🌽The 2026 Selinsgrove Area Little League 9–11 All-Stars gave their tournament run everything they h...
08/16/2026

“Is this heaven?” ⚾️🌽

The 2026 Selinsgrove Area Little League 9–11 All-Stars gave their tournament run everything they had. While it may not have ended the way they hoped, these players competed with heart, showed incredible teamwork and made their community proud.

The final score will fade, but the friendships, lessons and memories will last far beyond the final out. What a run!

📸 https://www.taralerchphotography.com/contact

Address

3 South Market Street
Selinsgrove, PA
17870

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