02/27/2026
Saw this on LinkedIn, and thought it was worth a share.
We’re back in 2013.
When Canva first came out and suddenly everyone’s logo looked the same. Same fonts. Same badges. Same layout. Same pastel palettes. You could scroll for 30 seconds and see the same flyer 14 times.
We’re there again. But worse.
Now it’s AI logos. AI flyers. AI “brand kits.”
Same gradients. Same badge overload. Same generic icons. Same predictable layouts. Same coloring. Same mood.
Brands are blending.
It’s noise.
And people are scrolling right past it.
Here’s the real problem…
When someone sees that obvious “ChatGPT look” out in the wild, they don’t say your business name. They don’t say your solution.
They say,
“Oh… that was made with ChatGPT.”
And they miss you entirely.
Your name.
Your story.
Your differentiator.
Your credibility.
That’s not branding. That’s a template epidemic.
And hear me clearly: I, of all people, am for working smarter, not harder. I love efficiency. I love tools. I use tools.
But you still have to STAND OUT in a world full of noise.
How do you do that?
Shop small.
Support your local designer.
Work with a branding agency that actually sees you.
It hurts. It stings a little to say this:
You want people to buy from your small business…
but won’t work with a small business to design your small business?
That’s an interesting concept.
Tools are not the enemy.
Blending in is.
If your brand is supposed to build trust, authority, and memorability… convenience cannot be the only strategy.
Stand out. Or get scrolled past.
and I get it - you have to keep cost down in the beginning but PLEASE, when you get going and can afford to invest in professional branding, PLEASE INVEST IN PROFESSIONAL BRANDING.
You think paying for a professional is expensive? Try going without it.
