Effie Gurmeza

Effie Gurmeza I equip brands to market their products by creating elevated visuals so that they can flourish.

For this Samsonite Luggage campaign, I chose a stylish downtown hotel location to create diverse urban backdrops. Then I...
09/25/2025

For this Samsonite Luggage campaign, I chose a stylish downtown hotel location to create diverse urban backdrops. Then I brought in a model who embodied the brand's smart casual style. I focused on dynamic lifestyle imagery that highlights the luggage's modern, practical design.

The brand is utilizing these marketing images on e-commerce listings across multiple online retailers to effectively sell their products.

If you're interested in learning more about this shoot you can view the case study on my website (link in bio).


Ready to elevate your product photography with imagery that's designed to sell? Contact me today via the link in my bio!...
09/23/2025

Ready to elevate your product photography with imagery that's designed to sell? Contact me today via the link in my bio!

San Juan Island holds a special place in my heart and so getting to take my boys here this summer was a dream 😍Swipe to ...
06/30/2025

San Juan Island holds a special place in my heart and so getting to take my boys here this summer was a dream 😍

Swipe to the end to see the most iconic Washington shot ⛴️🗻 just missing the whales 😉 🐳

Something a little different.🪟I usually prefer soft light but when I walked into the studio last week and the sun was ca...
06/16/2025

Something a little different.
🪟
I usually prefer soft light but when I walked into the studio last week and the sun was casting this fun shadow of the windowpane I could help but grab my camera and a subject to play with a little.
📷
Seizing moments like this and playing with different styles just for fun fuels my creative soul.
❤️
So which style is your favorite? Do you prefer the soft light in the second frame or the harsh shadows of the other images here?

Ready to elevate your summer marketing campaigns with product photography that's designed to sell? I am still working th...
06/06/2025

Ready to elevate your summer marketing campaigns with product photography that's designed to sell?

I am still working through the summer this year on a limited schedule!

Contact me today to snag a spot on my calendar!

As a product photographer, styling food and drinks is part of the job. My basic formula? You can never have too many lay...
05/28/2025

As a product photographer, styling food and drinks is part of the job. My basic formula? You can never have too many layers of texture (think linens and cutting boards), and you can't go wrong with a fresh garnish 🌿

I shot these images for a few years ago and I've been a loyal customer ever since 😉 Discovering new products that I absolutely fall in love with is just one of the many perks of what I do 🥂

Whenever I feel a little burnt out with my work I know it's time to do something creative simply for the sake of it...no...
05/22/2025

Whenever I feel a little burnt out with my work I know it's time to do something creative simply for the sake of it...not for a paying client. That's what this project started as last summer and it ended up being a way to document all the places we explored over the summer months. But then these beautiful pieces just sat all winter in my office until I finally pulled them out one day recently and got creative with them in a different way so that I could share them here.

Cyanotyping was actually one of the first forms of photography. It's amazing to me watching the prints appear when you expose them to the sun and then swish them through the chemicals - like a magic trick. We've lost so much of the magic in photography in this digital age.

So here's to creating a little magic when we feel burnt out with our craft - going back to the roots or exploring something new. When was the last time you created something just for fun?

A little outside my usual box, but oh-so-fun! 🎉 A while back I had the pleasure of shooting personalized Father's Day gi...
05/20/2025

A little outside my usual box, but oh-so-fun! 🎉 A while back I had the pleasure of shooting personalized Father's Day gifts for the iconic M&M's. This project was all about embracing a brighter, more playful aesthetic and a specific blue and green color scheme.

From styling joyful product shots to capturing genuine gifting moments, it was a creatively fulfilling experience. Sometimes stepping outside your comfort zone leads to the sweetest results! 🍬😉

Want imagery that's adaptable and on-brand? Let's connect!

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1320 Broadway
Tacoma, WA
98402

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