09/13/2026
POV: Your work takes you to Oregon wine country during Crush Season. 🍇🍷📸
I’m in the Willamette Valley this week, and this trip is a good example of something people don’t always know about me:
I do a lot more than photography.
I’m here with Sip & Soul Retreats wearing three hats — CMO, operations, and retreat photographer.
We’re getting everything ready to welcome our guests and kick off the retreat on Sunday. There’s marketing happening. Logistics. Details to manage. Experiences to think through. And, of course, I’ll have my camera with me to document the story as it unfolds.
I really enjoy this combination of strategy, operations, marketing, and photography.
As a Fractional CMO, I get to step inside a business, understand the bigger picture, and help turn ideas into something people can actually experience.
Sometimes, the office is in the middle of Oregon wine country. I’m not complaining. 🍷
If you’re a retreat organizer or host and need someone who can think beyond the photos — from marketing strategy to the guest experience to documenting the retreat — I’d love to connect.
I’ll be sharing a little of what happens behind the scenes this week, so stay tuned.