With over 30 years of experience working in the commercial photography industry, Bruce Van Inwegen brings a refined vision and a broad set of technical skills to the process of creating visual art. Classically trained in the use of large format film production, Bruce transformed his business at the dawn of the digital age to adapt to the new medium of digital capture and output. Digital imagery is
still a rapidly evolving medium and just like any other demanding adolescent, it stimulates new ways of both thinking and seeing, not just by the artist using the tools, but also by those that commission the creation of such work for their use.”
Now that there are new avenues to explore, Bruce spends as much as 1/3 of the creative process in front of the computer subtly using a vast array of specialized tools to bring out nuances in his images that were formerly out of reach of the traditional medium of film. In addition to his creative services, Bruce has also developed a consulting phase of his practice in order to better assist his clients who have yet to understand or address how to store, track, and manage their digital assets.
