07/16/2026
Every project starts with a communication challenge.
Not:
"We need a video."
But:
What are we trying to help people understand, believe, or do?
For United Way of South Hampton Roads, that challenge became Create The Ripple. A campaign built around a simple idea: that every act of generosity, no matter the size, has the power to create lasting impact.
Our role wasn't simply to produce videos.
It was to help bring that idea to life through a series of stories that reflected the work already happening throughout the community.
The best campaigns don't begin with deliverables.
They begin with a purpose worth communicating.