Suite House Media

03/20/2026

to use AI or not to use AI? 🤖🤔

This is a question I’ve started hearing more and more from builders and remodelers lately.

And honestly… I understand why.

But the challenge in this industry is that home building and remodeling is built on trust.

Now that doesn’t mean AI has no place in your content. But the key difference is this:

👉 AI should enhance real content — not replace it.

I break down this question in my latest YouTube video and give actual examples on when a builder or remodeler should be using AI in their video marketing and when they should be careful

link in stories

03/20/2026

If your video strategy starts with “we should probably film something,” you’re already behind 🤦‍♀️

The most effective video strategies start with a much simpler question:

What does this content need to do for the business?

When video is built around clear objectives, it becomes a powerful tool — not just something to post.

If you’re a builder or remodeler looking to use video more strategically, that’s exactly what we help companies like yours do. Comment “video” to get added to our weekly email newsletter where we drop tactical advice + ideas you can use right away.

03/19/2026

either you can figure it out .. or you can hire me to do it 🤷🏽‍♀️ your choice

book a call 👉 https://suitehousemedia.com/contact-us/

03/19/2026

and I say “9-5” loosely because as a business owner, we know it’s more like 24/7 🥲

03/19/2026

One of the biggest reasons I see remodelers and custom builders not showing up online is the fear of being “cringe” 👇

And I totallllly get that fear and feel it myself sometimes, but the key is to push through anyways.

👉 I want you to shift from thinking of it as “growing a following” and start thinking about the impact your work actually has.

When you show up and share your projects, your process, and your perspective, you’re not just posting content.

You’re creating opportunities.

Opportunities for homeowners to finally find the right builder.

Opportunities for families to bring their dream home or remodeling project to life.

Opportunities for someone to feel proud of the place they live every day.

And yeah, sometimes you’ll post something and overthink it for 3 hours after.

That’s normal.

But builders and remodelers have always had to market themselves.

Right now, social media is just the tool.

It’s not about becoming an influencer.

It’s about being visible.

And visibility creates opportunity.

we’re in this together 🫶

03/18/2026

all your marketing videos should have this → ONE ← thing in common

it’s impossible to know the success of your videos when you haven’t even defined what success looks like (👈 read that again)

video marketing seems like a waste of time and money for so many remodelers and builders because you’re not giving your videos a role within your marketing. there are only three jobs your marketing videos should have: build trust, build authority, and support sales.

if you’re a remodeler or custom home builder looking to grow more with video then follow for more tips

👷‍♂️ featured builders and remodelers:

03/17/2026

iphone camera settings for recording content as a remodeler or custom builder

remodelers and builders are constantly asking me what my social media secret sauce is so welcome to day one of my new series: ✨Reels Rehab ✨

where I’ll be sharing my top 6 secrets to recoding reels on your smartphone so you can get the best quality for your videos over the next three weeks so be sure you’re following so you don’t miss out!

🤳 (This video was recorded in 4K / 60fps from the back camera, not front camera)

03/16/2026

me: bet, I gotchu 😎🎥

link in stories to view full project

03/16/2026

One thing about the Instagram algorithm? It stays changing 🙂‍↕️

… but if you’re a remodeler or custom home builder, most of the advice out there is just noise.

I’m here to break down what actually matters for social media marketing in 2026, without the fluff .. promise 🤞

new here? I’m Dom, founder of Suite House Media 👋
4 years ago, I entered the design-build world as a marketer. I was creating full marketing strategies and learned how leads move through the remodeling and home building funnel. I saw firsthand what helps businesses grow over time and that lead me to video marketing.

Since then, I’ve had the honor of helping hundreds of remodelers and custom home builders throughout the nation and I want to help you too.

👉 Comment “email” below to gain access to our free newsletter. Your weekly cut of tactical advice + ideas you can use right away.

👷‍♂️ featured builders:

03/13/2026

**How do builders actually get ROI from video marketing?** 👇

This is one of the most common questions I hear from custom home builders and remodelers who are investing in video content.

Many businesses try to measure video marketing the same way they measure paid ads — looking for a direct line between a video and a sale. But in relationship-driven industries like custom home building and remodeling, the impact of video marketing often shows up differently.

In this video, I break down a better way to think about ROI from video marketing and explain how builders can use video to build trust, strengthen their marketing systems, and create stronger connections with potential clients.

You’ll learn:

- Why ROI from video marketing is difficult to track
- How video builds trust through small touchpoints over time
- The three key elements that make video marketing work: utility, messaging, and use
- How builders can turn videos into tools that support their website, sales process, and client experience
- What ROI from video marketing actually looks like in the building and remodeling industry

If you’re a custom home builder or remodeler trying to understand how video fits into your marketing strategy, this video will give you a practical framework to think about it differently.

How do builders actually get ROI from video marketing?This is one of the most common questions I hear from custom home builders and remodelers who are invest...

03/13/2026

okay this might be one of my favorite posts of recent — pull up a chair and get to readin 📚🤓

a builder asked me recently: “How do I know when I’m actually getting ROI from video?”

it’s a great question, but the reality is video rarely works like a light switch. It works more like momentum. The builders seeing the biggest impact are the ones showing their work, their process, and their thinking consistently.

by the time someone reaches out, the trust is already built .. and that’s where the real ROI starts.

if you’re a custom home builder looking to grow followers, build your brand, and attract on social media in 2026, follow Suite House Media for weekly ideas + strategy!

03/12/2026

Remodelers: There’s a reason your project spotlights aren't performing 🤳

It’s not about being a videographer or content creator.

In 2026, you want to be able to post a remodeling project and get people interested in your work so they're reaching out to you and not your competitors. And it starts with the basics — like knowing how to film project spotlight videos that stop the scroll and get reach. Your Reels should:

→ include your most scroll-stopping clips in the beginning
→ have slow movements (not rushed or fast paced shots)
→ focus on the details for more aesthetics
→ include the city name or service location
→ if there is text, keep it small and condensed that hightlights the main features of the project or gives teh solution to common pain points your clients mention for even starting the project

Tag Suite House Media on your next Reel or comment "audit" and I'll DM you my top tips for creating next-level project spotlight videos!