The Horse In Focus

The Horse In Focus It is all about the horse! OK it is all about the horse and photography. We offer workshops and photo tours. Stay tuned for upcoming trips!

A quick note about media credentials because there seems to be a lot of confusion around them.A media pass is not someth...
06/01/2026

A quick note about media credentials because there seems to be a lot of confusion around them.

A media pass is not something that is typically issued simply because someone owns a camera or wants access to an event.

Traditionally, media credentials are issued to individuals who are working on assignment for a recognized media outlet, publication, broadcast organization, news agency, or similar entity. The purpose of the credential is to allow that outlet to gather content and report on the event.

Being a photographer does not automatically make someone media.

A media credential is not the same thing as permission to photograph clients, sell images, build a portfolio, create content for social media, or operate a photography business at an event.

Those activities may require separate permissions, contracts, vendor agreements, or approval from the event organizer.

Before requesting a media pass, it's worth asking a simple question:

"Who am I representing, and what media outlet am I covering this event for?"

The answer to that question is often what determines whether someone is media—or simply a photographer seeking access.

The line between photography and design gets talked about like it’s clear.This is part of a larger series I’ve been work...
05/31/2026

The line between photography and design gets talked about like it’s clear.

This is part of a larger series I’ve been working through.

This one looks at where that line is actually drawn—and where it starts to blur in real-world use.

👉 Read the full article: http://thehorseinfocus.com/?p=706

If your pricing isn’t tied to your workflow and volume, you’re guessing.
05/30/2026

If your pricing isn’t tied to your workflow and volume, you’re guessing.

Pricing isn't about what feels fair.It's about whether your business actually works.
05/29/2026

Pricing isn't about what feels fair.

It's about whether your business actually works.

Today’s Photography Myth from The Horse In Focus.Professional photographers never miss a shot......Reality: Great photog...
05/27/2026

Today’s Photography Myth from The Horse In Focus.

Professional photographers never miss a shot......

Reality: Great photographers miss shots too. They simply recognize the best moments more often.

Have you ever missed a shot?

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Memorial Day is not about celebrating war.It is about remembering the cost of it.For some families, that cost lasted gen...
05/25/2026

Memorial Day is not about celebrating war.

It is about remembering the cost of it.

For some families, that cost lasted generations. Mine was one of them.

My grandfather was lost during the Battle of Midway in World War II. My father was shot down over Vietnam in 1966 and spent years listed as POW/MIA before finally being brought home decades later.

Because of that history, I have always struggled with the phrase “Happy Memorial Day.”

There is nothing happy about families waiting years for answers.
Nothing happy about empty seats at the table.
Nothing happy about the lives and futures that never came home.

Today is about remembrance.
About names that should not be forgotten.
About understanding that freedom has always carried a human cost far beyond the battlefield itself.

Pricing is one of the most common frustrations in equine photography.This is part of a larger series I’ve been working t...
05/24/2026

Pricing is one of the most common frustrations in equine photography.

This is part of a larger series I’ve been working through.

This one breaks down why so many photographers struggle to build a sustainable business—and where the real issue sits.

👉 Read the full article: http://thehorseinfocus.com/?p=697

More people can produce images now.That doesn’t mean more people understand how to build a business around them.That cha...
05/23/2026

More people can produce images now.
That doesn’t mean more people understand how to build a business around them.

That chaos is where most photographers spend their time.

It’s also where most of them lose control of the business.

Access has increased.Understanding hasn't kept up.
05/22/2026

Access has increased.

Understanding hasn't kept up.

Today’s Quick Tip from The Horse In Focus.Small improvements in awareness and timing can dramatically improve your photo...
05/20/2026

Today’s Quick Tip from The Horse In Focus.

Small improvements in awareness and timing can dramatically improve your photography.

What photography lesson took you the longest to learn?

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Address

Weatherford, TX
76086

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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