03/04/2026
You only have two hours each week for video? Here's what you do:
Create a long-form piece of video content optimized for YouTube. This can also be a video podcast for YouTube, Spotify, you name it.
Week 1: Post the long-form piece relevant to your industry, ICP, etc. Share links to it 2-3x throughout that first week on all your social accounts.
Week 2: Chopnit up into short-form videos to post on video-native platforms. Prioritize YouTube Shorts right now.
Week 3: Take your video transcript and create a blog from that content to use to improve SEO for your website. Post links to the blog everywhere.
Week 4: Create 2-3 carousel posts from the blog and post them everywhere.
Next month? Rinse and repeat.
this is the most efficient way to utilize the two hours a week that you have to produce marketing content and get maximum output and ROI.
