Juan Crexell

Juan Crexell Información de contacto, mapa y direcciones, formulario de contacto, horario de apertura, servicios, puntuaciones, fotos, videos y anuncios de Juan Crexell, Fotógrafo, Maldonado.

Series: Moonlit - 2026 - Jose Ignacio, Uruguay. Acetone ink transfer on 200 g organic paper.
06/04/2026

Series: Moonlit - 2026 - Jose Ignacio, Uruguay.
Acetone ink transfer on 200 g organic paper.

15/03/2026

“I don’t know if it happens only to me or to everyone who, through civilization, has been born a second time. But for me, and perhaps for other people like me, it seems that what’s artificial has become natural, and what’s natural is now strange. Or rather, it’s not that what’s artificial has become natural; it’s simply that what’s natural has changed. […] But I love the Tagus because of the big city along its shore. I delight in the sky because I see it from the fourth floor on a downtown street. Nothing nature or the country can give me compares with the jagged majesty of the tranquil, moonlit city as seen from Graça or São Pedro de Alcântara. There are no flowers for me like the variegated colouring of Lisbon on a sunny day. The beauty of a naked body is only appreciated by cultures that use clothing. Modesty is important for sensuality like resistance for energy. Artificiality is the best way to enjoy what’s natural. Whatever I’ve enjoyed in these vast fields I’ve enjoyed because I don’t live here. One who has never lived under constraints doesn’t know what freedom is. Civilization is an education in nature. Artificiality is the path for appreciating what’s natural. We should never, however, take the artificial for the natural.”

Excerpt From
The Book of Disquiet
Fernando Pessoa

13/02/2026

What if I don’t press the shutter, but instead film what I’ve framed? Suddenly, I’ve created a short scene.

There’s something very honest about recording the moment the same way I would photograph it.

Maybe my way of making films is simply about letting my images last a little longer.

The language I’ve built through still images might simply want to expand into duration.

06/02/2026

When I shoot like this, I’m not trying to say something smart about the world, and I like that.

For a long time, I was afraid of being seen as not smart enough. Afraid that if I shared something without a clear explanation, without a reflection to justify it as “meaningful art,” it wouldn’t be good enough. So I held back. I edited myself before anyone else could. But I don’t care about that anymore. Art is a game I play every day.

30/01/2026

These books push me beyond the surface, beyond trends, and into the depth of mastery. Each book is a tool to refine my worldview.

24/01/2026

Don’t turn yourself into a brand.
Become the artist brands need.

Everything is a brand now, uniform, predictable, optimized to offend no one
and impress no one.

Brands follow culture. Creatives shape it.
That’s why brands pay creatives: to borrow meaning, relevance, and taste. To get closer to something they can’t manufacture.

And yet, somewhere along the way, creatives were sold a lie: that to be taken seriously, they needed to become brands themselves.

It’s the opposite. Your value lives exactly where brands cannot reach, in risk, in experimentation, in choices that don’t make sense to metrics, or trends.

Authenticity isn’t an aesthetic.
It’s a commitment. The willingness to pursue work that feels true, even when it’s strange, slow, or impossible to categorize.

That commitment is your real asset.
Your ability to create something bold, uncomfortable, controversial, or simply beautiful, on your own terms.

That’s what makes you irreplaceable.
That’s what makes people follow.
That’s what makes brands pay attention.

Not because you built a clean brand.
But because you stayed an artist.

Btw. My new book is out: Crafting Aura - How Creatives build authority, prestige and sovereignty

Crafting Aura - A book that changes how you and your work are perceived. Most creatives struggle to attract clients or g...
23/01/2026

Crafting Aura - A book that changes how you and your work are perceived.

Most creatives struggle to attract clients or grow a real following because their work doesn’t clearly stand apart.

They’re positioned as executors of briefs. As people who follow trends rather than set direction. But clients don’t reserve meaningful budgets for creatives who simply “get the job done.” They invest in people with judgment. With taste. With a point of view that can’t be replaced.

And the same is true online. People don’t follow another creator recycling whatever format is trending. They follow someone with a distinct perspective. Someone whose work feels authored.

Authority isn’t built through imitation.
It’s built through authenticity.

Crafting Aura shows you how you and your work are actually perceived, how to step into authority within your niche, and how to monetize that authority.

This isn’t about staying visible.
It’s about becoming the reference.

Crafting Aura - A book that changes how you and your work are perceived.Most creatives struggle to attract clients or gr...
23/01/2026

Crafting Aura - A book that changes how you and your work are perceived.

Most creatives struggle to attract clients or grow a real following because their work doesn’t clearly stand apart.

They’re positioned as executors of briefs. As people who follow trends rather than set direction. But clients don’t reserve meaningful budgets for creatives who simply “get the job done.” They invest in people with judgment. With taste. With a point of view that can’t be replaced.

And the same is true online. People don’t follow another creator recycling whatever format is trending. They follow someone with a distinct perspective. Someone whose work feels authored.

Authority isn’t built through imitation.
It’s built through authenticity.

Crafting Aura shows you how you and your work are actually perceived, how to step into authority within your niche, and how to monetize that authority.

This isn’t about staying visible.
It’s about becoming the reference.

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