05/20/2022
🌷🌱Apothecary 24 🌱🌷
From the Brief:
I'm Izzy, the creator of Apothecary 24, a botany-inspired skincare brand. Flashback to 2016, I had developed a pretty bad case of eczema on my hands and arms, and no matter how many medicines and creams I tried, nothing worked. So naturally, I created my own. My grandma (born in 1924, hence the name) had always been one for home-made remedies, and when I was younger, had taught me about the healing powers of nature. It wasn't until all these years later when I realized exactly what she meant. I started sharing my hand lotion with my friends and they couldn't get enough. So I thought it was finally time that I made a business out of it. We're kicking off our launch with hand wash, hand soap and of course, our hand lotion, in two scents: rose and honey.
Brand Values:
NATURAL
HEALING
KIND-NATURED
CARING
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I'm Izzy, the creator of Apothecary 24, a botany-inspired skincare brand. Flashback to 2016, I had developed a pretty bad case of eczema on my hands and arms, and no matter how many medicines and creams I tried, nothing worked. So naturally, I created my own. My grandma (born in 1924, hence the name) had always been one for homemade remedies, and when I was younger, had taught me about the healing powers of nature. It wasn't until all these years later when I realized exactly what she meant. I started sharing my hand lotion with my friends and they couldn't get enough. So I thought it was finally time that I made a business out of it. We're kicking off our launch with hand wash, hand soap and of course, our hand lotion, in two scents: rose and honey.
