04/04/2026
Four days inside Africa’s biggest jazz festival. Not as a guest. As the production team.
CTIJF 2026 was the first real test of the ByBento model at scale. Full content production: photography, videography, editing, social media, all delivered in real time from a war room inside the CTICC. Fifteen creatives across three venues, from the Free Concert at Greenmarket Square to the after party at Young Bloods. Systems, process, people, all pressure-tested at festival pace.
I wore two hats: Executive Producer running the operation, and lead photographer shooting the main stages both nights. Jacob Collier, Sheila E., Abdullah Ibrahim, Yussef Dayes, Scorpion Kings. Four stages running simultaneously, every one of them covered.
The system worked. Shooters feeding content to editors in real time. A DIT building the aftermovie timeline while the festival was still happening. A social media manager publishing with client sign-off before the encore finished. 1M+ organic views across 119 pieces of content in four days. That’s the proof of concept.
Thoban Jappie and Miyo Jade were my left and right arm across this entire project. Thoban and I go way back to the Mobile Media Mob days. Back in the trenches together. Like old times.
Grateful for every person in this crew.
Executive Producer + Lead Photographer: Roy Potterill
Executive Creative Producer: Thoban Jappie
Creative Director: Gcobisa Gee Yako
Production Manager: Miyo Jade
Social Media Manager: SARAH HUME
Senior Stage Photographer:
Senior Stage Photographer + Extended Programme: Mpumelelo Macu | Photographer
Roaming Photographer: Cape Town & Johannesburg Photographer - Eyeshoot Productions
Lead Videographer + Aftermovie Editor: Bradyn
Videographer, Fast-Turnaround Content: APOLLO GABRIEL YAFFES
Roaming Videographer: Areh Malovhele
On-Site Photo Editor + DIT: Justin George Leslie
On-Site Video Editor, Live Reels: ‘cre-ate-ivity’
DIT, Digital Asset Technician: Yaseen Hanslo
Runner + On-Site Support: 🌍{AADAM T ERNEST}🌍
Client: Cape Town International Jazz Festival
Production: ByBento