Blacksmith Creative Collective

Blacksmith Creative Collective Blacksmith is a Creative Collective : specialising in content production for all platforms & media. television | film | digital | social | web | print

Our vast network consists of expert teams who specialise in solving creative problems by applying innovative tech, killer strategy and expert execution. With access to more than 200 experts in the creative, brand, film, web and engineering fields, we provide our clients with access to a curated network of creative minds to work on solving even the most demanding briefs. Our teams stretch across South Africa, with hubs in Johannesburg, Cape Town and Durban.

10/04/2026

It’s officially that time of the year again!
As runners prepare for the shake-out run ahead of the , here’s a look into last year’s energy.

Our videography for Nike South Africa focused on translating the feeling of the shake run into motion. The pre-run joy, the rhythm of feet hitting the road, and the natural, unscripted moments between runners finding their pace together.

We leaned into movement and atmosphere; tracking shots through the pack, handheld moments that keep it raw and immersive, and those in-between exchanges that make the community feel real. It wasn’t just about documenting a warm-up run, but about capturing the tone of what was to come.

As this year’s shake run approaches, we’re ready to step back in. Cameras up, eyes open, and energy focused!

Brand -
Creative Director -
Director - .snaps
DOP -
Camera Operator -
Editor -
Photography - .snaps
Retouching - .snaps

High end photography__As we continue our countdown to this year’s Two Oceans Marathon, we’re revisiting last year’s race...
09/04/2026

High end photography__
As we continue our countdown to this year’s Two Oceans Marathon, we’re revisiting last year’s race, this time through still frames that capture what words often can’t.

Our photography work for Nike South Africa was all about freezing the fleeting; the grit in every expression, the blur of motion on the route, and the pure emotion at the finish line. Each image was crafted to hold a moment that would otherwise pass in seconds.

Beyond race day, the story extended across every touchpoint, the vibrant energy of the expo, the community spirit at the pre-race shake-out runs and cheer zone, and the electric atmosphere of the after party where every achievement was celebrated.

This collection is a reflection of detail, timing, and instinct. Finding meaning in movement. As we gear up and begin the festivities for this year, we’re ready to capture it all again!

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Director - .snaps
DOP -
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Photography - .snaps
Retouching - .snaps

08/04/2026

TTOM Recap__
As the festivities for the commence, we look back at last year’s race where every frame was about capturing more than just the run.

To capture Nike South Africa’s vision, our focus was on telling real stories in motion; from the focused morning moments to the raw emotion out on the route, and the triumph waiting at the finish line. Every shot was intentional; chasing light, tracking movement, and finding those in-between moments that truly define the race.

But the story went far beyond race day. From the buzz of the expo, to the community-driven pre-race shakeout runs, and the high-energy after party celebrating every finish, we captured the full spectrum of what makes the Two Oceans Marathon with Nike such a powerful experience.

This recap reflects the craft behind the chaos. The handheld energy, cinematic pacing, and a deep focus on the runners, the crowd, and the culture surrounding the event.

As this year’s event approaches, the cameras are ready, the vision is set, and we’re excited to push the storytelling even further.

See you on the road! 🖤

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Creative Director -
Director - .snaps
DOP -
Camera Operator -
Editor -
Photography - .snaps
Retouching - .snaps

Air Max Day__Community, creativity, and individuality coming together in one place. Brought to life by Nike South Africa...
29/03/2026

Air Max Day__
Community, creativity, and individuality coming together in one place. Brought to life by Nike South Africa.

Air Max Day continues to be more than just a celebration of a sneaker. It’s a space where people show up as themselves and connect through shared culture. It was a pleasure being able to capture these moments on camera and preserve the energy of this edition.

We hope everyone had a great time celebrating this year!

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Photography - .snaps &
Retouching - .snaps

Air Max Day__As the Air Max Day celebrations continue we look back to last year with Nike South Africa; revisiting a day...
27/03/2026

Air Max Day__
As the Air Max Day celebrations continue we look back to last year with Nike South Africa; revisiting a day shaped by style, community, and unmistakable energy. This time, through stills that hold onto the moments in between.

This set allowed us to pause it all. To isolate what made the day feel the way it did. To focus on the details; the textures of the sneakers, the individuality in every fit, the subtle moments that may go unnoticed but define the whole experience.

Proof that even a single frame can carry the weight of the whole moment!

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Creative Director -
DOP -
Camera Operator -
Editor -
VHS -
Photography - .snaps
Retouching - .snaps

High-end photography__To close out this edition of Run Jozi by Nike South Africa, a six-run journey shaped by running cl...
20/03/2026

High-end photography__
To close out this edition of Run Jozi by Nike South Africa, a six-run journey shaped by running clubs across Johannesburg, we turn to the final run captured through stills.

Starting and ending at the Goodman Gallery, this last run carried a distinct sense of arrival. Our photography from the night focuses on the contrasts; eager moments before the start, the density of the runners in motion, and the atmosphere as everything came together at the finish in celebration.

With a focus on composition, light, and timing, we aimed to create a set of images that reflect both the pace of the run and the feeling of the final chapter of Run Jozi 2024.

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Creative Director -
Producer -
Director - .snaps
DOP -
Camera Operator -
Editor -
Photography - .snaps
Retouching & grade - .snaps

19/03/2026

Recap__
To conclude this edition of Run Jozi by Nike South Africa, a six-run series delivered in collaboration with running clubs across Johannesburg, we look back at the final run that brought it all together.

Starting and ending at the , this last run carried the full energy of the series and closed off with an incredibly curated after party. For this recap, our videography focused on capturing that culmination; the movement, the people, and the atmosphere that had been building across all six runs.

Through considered filming and editing, we set out to create a final piece that reflects not just this run, but the spirit of the entire series… community, culture, and the rhythm of the city.

A closing chapter of Run Jozi 2024, through our lens.

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Creative Director -
Producer -
Director - .snaps
DOP -
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Photography - .snaps
Retouching & grade - .snaps

High-end photography__Braamfontein set the tone for one of the most visually striking runs in Nike’s Run Jozi series in ...
19/03/2026

High-end photography__
Braamfontein set the tone for one of the most visually striking runs in Nike’s Run Jozi series in collaboration with .runningclu.b 🔥

Here, we are highlighting our photography from the route; using the city as a backdrop to frame the runners, their movement, and the moments that defined the evening. From layered street scenes to intimate expressions within the pack, each shot was about capturing the character of the run as it naturally unfolded.

Our approach to photography is rooted in observation and timing, finding those in-between moments that give an event its identity.

A different perspective on Run Jozi in Braam.

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Director - .snaps
DOP -
Camera Operator -
Editor -
Photography - .snaps /
Retouching & grade - .snaps

18/03/2026

Recap__
Run Jozi by Nike South Africa continued through the streets of Braamfontein with .runningclu.b, one of the most energetic stops in the 6 part series.

This recap video showcases our videography approach, focused on capturing the run as it unfolds in real time. From the movement of the pack through the city to the shifts in pace, light, and atmosphere, we aimed to translate the feeling of the run into film.

Through a combination of dynamic camera work, intentional framing, and considered editing, our goal is always to create content that feels immersive and true to the experience… not just seen, but felt.

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Director - .snaps
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Photography - .snaps
Retouching & grade - .snaps

Photography__Run Jozi in Rosebank, captured through our lens.This post highlights our photography coverage from Nike’s r...
17/03/2026

Photography__
Run Jozi in Rosebank, captured through our lens.

This post highlights our photography coverage from Nike’s run through the streets of Rosebank. Our team focused on capturing the movement, emotion, and energy of the run; from the committed runners flowing through the streets, to the focused moments and celebrations along the route.

Through our event photography, we aim to document more than just the action. Each frame is designed to capture the atmosphere, the people, and the story of the event as it unfolds.

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Producer -
Director - .snaps
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Photography - .snaps &
Retouching & grade - .snaps

10/12/2025

Turning trick shots into ticket shots__
For the LAYS United 11 campaign, our team engineered a series of high-impact hype pieces designed to spark engagement and drive fans toward their shot at winning 1 of 5 double tickets to the Champions League Final in Istanbul.

What looked effortless on screen was powered by serious craft behind the scenes. Our team carefully engineered each setup, fine-tuned the angles, and worked frame-by-frame in post production to make sure every strike from Minnie Dlamini hit the target with that perfect blend of surprise and satisfaction.

Your vision. Our production. Let’s make the next moment go viral!

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Agency -
Talent -
Director -
DOP -
VFX Director - Ryan Van Den Berg .post
Lighting - .clint
Gaffer - Andrew Phyfer
Art Department -
Styling - .harris
Post production -
VFX - .post
Grade - .post
Sound - .post .singleton



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