10/09/2026
How would you sell a foldable iPhone to loyal Samsung users?๐ฑโจ
Hereโs the truth: being first to market and being wanted are two completely different things.
Samsung built the foldable category, but BlackBerry had physical keyboards first, too. The real marketing lesson? People don't always buy who did it first, they buy who makes the product feel like it was built specifically for them.
Positioning beats chronology, every time.๐ฅ
We wouldn't try to claim Apple invented the foldable. Instead, weโd lean into what actually drives conversions:
Ecosystem power: An iPhone that opens up, fully integrated with your Mac, Watch, and AirPods.
Zero friction: Pure software optimization with zero camera quality drop-off.
The narrative: "You showed us how to fold. We'll take it from here."
Great branding isn't about rushing to be first, it's about owning the story when you arrive.
Looking to refine your brand positioning and stand out in a noisy market? Letโs talk๐ฌ
๐ฉ Visit www.theblackspotgroup.com to elevate your marketing strategy.