LouwLemmer Creative

12/06/2026

Lekker studio shoot with Justin Serrao 🎸

His new song As Die Brandewyb Blaf is now out on all streaming platforms. It's his first Afrikaans song, which is pretty cool.

Justin and I have been shooting content together since 2018. It's brilliant to have seen so many seasons of his career. A true gent and the coolest South African Cowboy I know.

Big ups Jussy!

02/03/2026

Sunsets at home. The stuff of dreams.

Testing out the new setup and having loads of fun. I’ll say this much, nothing beats shooting prime! 😍

—
Heidi, Zorro, Gimli, Christine and Björn. Familie!

01/03/2026

Some precious weekend moments🥰 Björn is starting to crawl.

beker loop oor!

06/02/2026

If you’ve been wondering if it’s worth it to venture out into the unknown…

The short answer is yes.

The long answer is, yes, it really really is.
The core memories. The crunch of tyres. The thrill of adventure. The value and efficiency of great gear. The fish you lost and the fish you caught.

The warm coffee on frosty mornings. The sizzle of bacon and the “whoops, I broke your eggs.” The Guinness draughts and laughs at sunset. The sizzle of perfectly cooked steak with the smell of garlic and the sound of night owls.

This adventure, this is Africa, and this is why it is so worth venturing out into the unknown.

Just never do so unprepared.

06/02/2026

26/08/2025

If you’re already doing it, good.

If you don’t think about it. 👇

Copy and paste this on every single shoot you do. Videographers and photographers alike.

The client, design and ads team will thank you!

I always include this in any content brief. It’s pretty wild how few content creators apply this to their paid work.

Never shoot for the sake of shooting. Always think intentionally and in line with how the content will be or could be used.

30/07/2025

The miracle of life! Welcome Björn Smit Lemmer. Ons is lief vir jou! Jy is perfek! All praise to Jesus our Saviour!

you are an absolute iron woman. I have never seen strength like yours. You are absolutely incredible. Mamma!😍Wow!

We welcomed our little boy into the world at 11:28am after less than 6 hours of labour.

I cannot say it enough. My wife is so strong! ❤️

27/06/2025

There’s no way you’ll be truly successful if you keep this up.

STOP DOUBTING YOURSELF.

Some days, I’m completely convinced I would’ve been a multi $ millionaire by now if I had just learned to stop hating on myself earlier. 😂

Being your own biggest critic is personally debilitating, it’s one of the biggest killers of growth and great ideas.

It’s also a massive contributor to mental illness.

The bad: You’re the problem.
The good: You’re the solution.

The remedy:

Since we’re all unique, there isn’t a copy-paste solution. However, the mindset shift that really helps me is:

Face it head-on. Suck it up. Stop complaining. Get over it.

said something that stuck with me:

“If you can choose to be in a bad mood, you can also choose to be in a good mood.”

Start choosing to be confident instead of choosing to hate your own ideas.

24/06/2025

Show me why before you ask me to buy.

This entire post is a jab.
Sure, I could hit you with a hard sell for my company’s social media marketing services… but instead:

I’d rather prove my value, by showing you exactly why your posts aren’t performing and giving you practical ways to fix them.

I want to work with clients who believe in clever jabs, those who play the long game. Not the ones who just want to throw meaningless right hooks all day.

These insights are inspired by Jab, Jab, Right Hook.